LUPS, is a brand new product, that has been launched on the market in 2021 by three young italian entrepeneurs, who wanted to give
Lupini beans a “new life”, and let it become a to go experience on the supermarket. With a fresh and clean look, we gave LUPS a strong identity, and we differentiate it from the other pocket packagings.
The name Lups is a “double pun”: Is short for Lupini in italian, mocking the english language, and it sounds like “loops” which is actually an english word meaning “circles”, reminding the circular shape of the lupini beans.